Title
CONSIDERATION OF A GRANT APPLICATION TO THE NATIONAL WOMEN, INFANT, & CHILDREN ASSOCIATION (NWA) IN THE AMOUNT OF $10,000 TO PILOT A PROJECT TO INCREASE ENROLLMENT INTO THE WOMEN, INFANT, AND CHILDREN (WIC) PROGRAM THROUGH TARGETED OUTREACH ACTIVITIES AND DISTRIBUTION OF NEW MARKETING MATERIALS FOR THE SEDGWICK COUNTY HEALTH DEPARTMENT.
Presented by: Adrienne Byrne, Director, Sedgwick County Health Department
RECOMMENDED ACTION: Approve the electronic submission of the grant application, and if awarded, authorize the County Manager to accept the award of the grant and the establishment of budget authority as provided in the Financial Considerations section of this request.
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Grant Renewal: No
Never Applied: Yes
Applied; not awarded: No
Grant Summary and Timeline:
The NWA has partnered with the No Kid Hungry organization to create two-four mini-grant opportunities for local WIC agencies throughout the United States that are interested in piloting a change to improve the WIC participant experience. Selected recipients will receive awards between $5,000 and $10,000 each.
Sedgwick County WIC is interested in establishing and implementing a marketing campaign of WIC services that emphasizes the importance of WIC services as a premiere nutrition education service for families rather than a supplemental food assistance program. This grant is an opportunity to pilot new marketing messages and measure the impact on client recruitment as a result of this targeted messaging.
Sedgwick County WIC would implement the change by working with the County in-house art director on a mixed media marketing plan using the new messaging. Once materials are developed, the Health Department would test them in three zip codes (67204, 67207 & 67212) and measure any impact on increases in client recruitment. If successful, the Health Department can continue using the materials developed to promote WIC throughout the County using the WIC budget for printed material...
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